Armed with an Economics degree and a genuine eagerness to drive change, Ian Littlejohn began his career focused on data analysis within large multinational corporations. Over several years, managing projects of various scales, he made a critical observation that would define his professional path: there was a profound and widespread gap in data literacy.
Most professionals were utilising powerful tools like Microsoft Excel at a basic level, resorting to manual methods and outdated technology like macros instead of embracing features designed for efficiency, such as Pivot Tables, a feature introduced as early as 1994.
This realisation fueled a passion to teach users to work smarter, not harder.
"In 2008, I founded a training company with the singular goal of dramatically increasing corporate productivity. As technology evolved, so did my training, expanding to include modern platforms like Power BI, AWS Quicksight, Google Data Studio, and cutting-edge tools like Chat GPT.
My specialisation is in equipping business professionals with strong data analysis methodology to transform raw data into clear, useful intelligence, achieving an 80% boost in productivity in just 20% of the time.
What truly sets my training apart is enabling you to move beyond basic spreadsheets and into high-level reporting, all without the steep learning curve of technical programming languages like SQL.
Following years of in-person training, I published my first Udemy course in 2013 and became one of the first official Udemy Instructor Partners, with a global reach of over 370,000 students.
I also run a YouTube channel which has some free tutorials available.
Leveraging this vast experience, I am now dedicating my focus to my data consulting business, Data Insight & Training, to provide tailored data maximisation strategies for SMEs across the UK."
